K.Flay reveals her new music video 'Sister'

Following the release of her third full-length album Solutions, which dropped earlier this month on Night Street/Interscope Records, GRAM...



Following the release of her third full-length album Solutions, which dropped earlier this month on Night Street/Interscope Records, GRAMMY Award-nominated artist K.Flay has delivered another compelling visual, this time for her latest single ‘Sister’.

Picking up from where the ‘Bad Vibes’ video left off, ‘Sister’ is the second part of a visual trilogy that continues the themes of sisterhood and support. Having escaped captivity (from the ‘Bad Vibes’ video), K.Flay and a female companion have broken free, only to find themselves in a world where everyone else seems to be moving backwards.

The video was directed by Clara Aranovich and shot in Downtown Los Angeles. Fun fact: Kristine (K.Flay) and her ‘Sister’ are the only ones moving in forward motion while the world around them is moving in reverse – To create this, Kristine had to learn the song completely backwards (in phonetic gibberish).

Solutions has arrived as a breath of fresh air in this somewhat bleak climate, as K.Flay finds catharsis in these arduous times. The acclaimed album has been highly praised internationally by the likes of the Observer, Sunday Times, Dork, Gay Times, Financial Times, Rock Sound, Classic Pop, Nylon, NPR, Under The Radar, The New York Times and many more.

This autumn, K.Flay brings The Solutions Tour to stages across the globe, with a 19-city run in North America before coming to the UK and Europe in October where she will play in Birmingham, Bristol, Glasgow, Manchester, London, Amsterdam, Brussels, Paris, Berlin and more.


UK TOUR DATES - OCTOBER
18th - Birmingham, UK - O2 Academy2
19th - Bristol, UK - Thekla
21st - Glasgow, UK - St Luke’s
22nd - Manchester, UK - Gorilla
23rd - London, UK - Heaven

In other news, K.Flay has launched the first of its kind music-focused “microcast” (a shorter form podcast) expressly designed and produced for smart speakers (Amazon and Google Home) around the world. “What Am I Doing Here” is hosted and curated by K.Flay and features conversation, jokes, musical interludes and special guests including Sam Harris (X-Ambassadors), Bishop Briggs, Michael (Fitz and the Tantrums) and many more friends and family.

Equipped with a mobile studio including high quality microphones for her iPhone, apps for recording phone calls and more, "What Am I Doing Here" is recorded 100% live. Whether she decides to record in a supermarket, on the tour bus, or on the phone with her mum or kindergarten age niece, the idea is to transport the listener into her world versus the standard studio recordings. To listen on Alexa, simply say “Alexa, enable K.Flay show” and on Google Home, say “OK Google, talk to K.Flay show.”


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